[Business] Business Plan Formating

BUSINESS PLAN
FORMATTING

We like business plans that present a lot of information in as few words as possible. The following format, within 15-20 slides, is all that’s needed:

COMPANY PURPOSE

• Define the company/business in a single declarative sentence.

PROBLEM

• Describe the pain of the customer (or the customer’s customer).
• Outline how the customer addresses the issue today.

SOLUTION

• Demonstrate your company’s value proposition to make the customer’s life better.
• Show where your product physically sits.
• Provide use cases.

WHY NOW

• Set-up the historical evolution of your category.
• Define recent trends that make your solution possible.

MARKET SIZE

• Identify/profile the customer you cater to.
• Calculate the TAM (top down), SAM (bottoms up) and SOM.

COMPETITION

• List competitors
• List competitive advantages

PRODUCT

• Product line-up (form factor, functionality, features, architecture, intellectual property).
• Development roadmap.

BUSINESS MODEL

• Revenue model
• Pricing
• Average account size and/or lifetime value
• Sales & distribution model
• Customer/pipeline list

TEAM

• Founders & Management
• Board of Directors/Board of Advisors

FINANCIALS

• P&L
• Balance sheet
• Cash flow
• Cap table
• The deal

Posted via email from Troy's posterous